During Dutch Design Week 2021, the Embassy of Inclusive Society was a plea for a more diverse and inclusive design field. You could find a mixed collection of design projects that touched on the theme of inclusion in a broad way. From cultural diversity to issues of gender and sexuality, and from people with (physical) disabilities to broader systematic forms of exclusion.
It was also a meeting place in the form of a hairdressing salon. Not just any hairdressing salon, but an experience that brought new insights to the visitors, in addition to a nice haircut. In the “Social Hair Salon”, hairdressers from various backgrounds and specialties talked to visitors about inclusion, diversity and their personal experiences.
In the design we made a maze of jute, in which visitors would bump into the art works and each other, and have a talk about what they saw in front of them. Jute was chosen as a neutral and natural base. For us the material with its mesh of strands was a reflection of a mesh of people, who together can make a statement, with a wink to the braiding of strands of hair. All design was executed within the team, in a short timeframe. Which meant the design details were changing until the last moment on site, to fit the site and to fit budget.
Client: Dutch Design Foundation
Location: Eindhoven, The Netherlands
In collaboration with:
Jorn Konijn – curator
Joanne Houmes – programme manager
Jessica Voorwinde, buro bordo – production
Carolina Aboarrage, Studio Kader – graphic design
Studio Corvers – co-Architect
Role: Architect duo, in collaboration with Paola Salviano